Writing and Talks

Thoughts on Hiring, part 2

Thoughts on Hiring, part 2

Reflections on hiring based on my experience building the product design team at Jiva

December 7, 2025
Squads as a Growth Engine for Designers

Squads as a Growth Engine for Designers (opens in new tab)

How we used squads to help our designers level up at Jiva

August 18, 2025
Redesigning the Sahabat Jiva app

Redesigning the Sahabat Jiva app (opens in new tab)

From Field Insights to Better UX for our Sahabat Jivas

May 15, 2025
What is a product designer?

What is a product designer?

After a decade of designing products, I decided to make an attempt describing the role and qualities of a product designer

January 1, 2025
How a sticker design became an unofficial Mascot

How a sticker design became an unofficial Mascot (opens in new tab)

The story of how a last-minute sticker design became a beloved company icon

November 28, 2024
Designing the Akar Design System

Designing the Akar Design System (opens in new tab)

Taming the chaos of hypergrowth with a lean approach to building a design system

October 17, 2024
Evaluating that Solo Designer job

Evaluating that Solo Designer job

What to look for when joining a startup as the solo designer

February 12, 2024
How far we've come: The last decade of design tools

How far we've come: The last decade of design tools

A lookback at the evolution of design tools from Photoshop to Figma

January 15, 2024
An Insider's perspective on Design in Tech 2024

An Insider's perspective on Design in Tech 2024

Reflections on the state of design leadership and the industry in India and Indonesia

January 1, 2024
Gamify DesignOps with human connection

Gamify DesignOps with human connection (opens in new tab)

A talk about bringing human connection into DesignOps

August 9, 2023
Thoughts on Hiring

Thoughts on Hiring

Best practices for hiring designers based on my experiences hiring over the last 6 years

August 19, 2021
Beyond building processes at GoMerchant Design Team

Beyond building processes at GoMerchant Design Team

Team process and documentation

August 19, 2021
Team rituals and culture of the GoMerchant Design Team

Team rituals and culture of the GoMerchant Design Team

Three meetings that helped us work remote and stay sane during the COVID pandemic

August 19, 2021
How Gojek's design & research teams collaborate effectively across borders

How Gojek's design & research teams collaborate effectively across borders (opens in new tab)

Insights on cross-border collaboration

September 8, 2020
What every young designer should know

What every young designer should know (opens in new tab)

Advice for product designers fresh out of college or the first hire to a company

July 25, 2016